Adventures in Ethical Consumerism

Tuesday, March 15, 2005

Sustainable water

An interesting article from Corporate Watch taking a brief look at the water industry, including the revelation that Nestle, Coca-cola and PepsiCo are among the major players in the world of bottled water.

"Coca-Cola has publicly declared that bottled water will be its biggest selling product in a few years."

The article points out that bottled water isn't necessarily a bad thing as it offers consumer-driven safety levels (as opposed to tap water, which could never offer any guarantees), and may even be helping to tackle obesity. It's true that I only started to drink reasonable amounts of water once the bottled stuff came on the market and sat alongside all the fizzy drinks. Even though I rarely buy a bottle these days, having them available on the shelves was essential in changing the habit.

The article also mentions the problem of waste, with growing amounts of empty bottles piling up everywhere, yet no mention of sustainable packaging. Maybe because it hasn't shown any signs of being adopted by the big players yet.


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