Adventures in Ethical Consumerism

Monday, December 13, 2004

AMT goes Fairtrade

AMT coffee has switched to Fairtrade!

From the Fairtrade Foundation:
Commuters in a rush, and anyone on the go, can easily grab a Fairtrade certified coffee as AMT Coffee takeaway coffee company has switched to 100% Fairtrade coffee in its 46 coffee kiosks in busy stations and airports around the UK.

This is largely down to you! AMT Coffee say that customer feedback forms have shown that their customers want Fairtrade coffee and that, as a company loyal to its customers, they feel the switch to Fairtrade is necessary to honour their pledge of quality, value and service to their customers.

Deputy Director of the Fairtrade Foundation, Ian Bretman, says: “This is how Fairtrade works – if people ask for Fairtrade, then companies will supply it... We estimate this will increase sales of Fairtrade coffee in the coffee bar sector by 30 percent, thereby bringing improvements to many more people in the developing world.”

1 Comments:

  • The Fairtrade scheme is making matters worse. There is a need to get the richer coffee producers out of the market, and also a need to provide help to coffee farmers to switch production. Helping to keep people in the market may make us feel good, but it does not solve the problem.

    By Blogger Alex, at 3:17 PM  

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